Sephora VIB – A Noteworthy Loyalty Program

In the world of retail, there’s nothing more coveted than customer loyalty. It is for this reason that I have to carry a second wallet just to house my collection of loyalty and reward cards, some of which, never seem to see the light of day. But for as many not-so-great loyalty programs, there are a few that are definitely noteworthy, including the VIB Program from Sephora.


The Very Important Beauty Insider Program gives members one point for each dollar they spend. Members accumulate points and cash them in for selected gits that are “priced” at 100 and 500 point levels.

In addtion, VIB members receive exclusive event invitations to receive discounts of up to 20% off their entire purchase, and recieve a free gift on their birthday. I just picked up my gift the other day:

sephora birthday

From lip balm to eyelash extensions, Sephora is the ultimate beauty destination, the the VIB program is a well thought out program that keeps customers coming back. If you buy prestige beauty products, I would highly recommend that you check out the Very Important Beauty Insider Program.


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